Farm Trails Membership
Starting or Expanding and Ag Business?
New to farming or agricultural production, or looking to expand an existing ag operation? Visit our Ag Resources page first to find guidance and compliance information.
Become a Member of Farm Trails!
Becoming a member of Sonoma County Farm Trails will increase your sales and expand your exposure while helping to ensure the continuing economic viability of Sonoma County agriculture.
Our Mission
Founded in 1973, Sonoma County Farm Trails is a 501(c)6 nonprofit organization whose mission is to connect the public to Sonoma County farmers, ranchers, producers, and purveyors to ensure the economic viability of local agriculture and instill an appreciation of ag as a vital part of our community. The Gravenstein Apple Fair is our major annual fundraiser. Our sister 501(c)3 nonprofit, Farm Trails Foundation, is dedicated to increasing ag education.
Interested in Joining?
Please email Director of Programs & Communications Ellen Cavalli (ellen@farmtrails.org). Know that cutoff for inclusion in the Map & Guide is February 1. Dues will be prorated accordingly depending on when new members join.
Annual Membership Dues
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$250 – Tier 1 (Under $250,000 annual gross sales)
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$300 – Tier 2 ($250,000 to $500,000 annual gross sales)
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$350 – Tier 3 (Over $500,000 annual gross sales)
Notes: Members who join after March 1 will not be included in the print or digital Map & Guide. Members who join after March 1 will have their dues prorated. Farm Trails is a 501(c)6 nonprofit organization. Dues are not tax deductible.
Eligibility
To be eligible for membership, you must be engaged in farming, ranching, or producing agricultural products derived from local ingredients in Sonoma County. We also welcome restaurants, food trucks, and lodgings that are focused on Sonoma County agricultural products/ingredients.
Membership Benefits
Sonoma County Farm Trails invites Sonoma County farmers, ranchers, ag-related producers, and those in hospitality and community groups and businesses that directly support local agricultural producers to join our amazing community! Increase your exposure and broaden your network by becoming a Farm Trails member. You’ll be promoted every day of the year in both our online and print Map & Guide, and have other opportunities via our PR campaigns, events, and related efforts. Maximize your marketing dollar! Join the Farm Trails community today!
Dynamic Website
Our highly trafficked and well-ranked custom website features beautiful imagery, modern graphic design, and multiple entry points for consumers to search for the products, services, and experiences. We continually update the site with new seasonal content. Members have access to dedicated profile pages and the events calendar to further expand visibility and reach.
Map & Guide
Whether or not you are open to the public regularly, enjoy a prominent business profile in our annual Map & Guide print & digital publication. We distribute 30,000 copies widely throughout Sonoma County and the Greater Bay Area, and it’s also downloadable from our website. Members enjoy substantial advertising discounts! (Note: Members who join after February 1 will not be included.)
Marketing & Publicity
Take advantage of our top-notch digital marketing programming, including monthly thematic public newsletters, social media, special Member Spotlight series, seasonal marketing campaigns (Apple Trail, Holidays Along the Farm Trails), and PR opportunities with local and regional media.
Agritourism Opportunities & Events
Enjoy increased sales and new customer leads with our three major public events: Spring Tour, Gravenstein Apple Fair, and Fall Tour. Apple Fair venues with excellent sales and exposure potential: Artisan Tasting Grove, Life on the Farm, and libations tents. Members receive discount on vendor booth fees!
Networking & Advocacy
Learn about marketing, educational, and business opportunities through regular member newsletters. Connect with peers at our Members Meeting. We advocate on your behalf throughout the year, participating in stakeholder meetings and also engaging on County and State levels. Reap the benefits of Farm Trails' long history of good will by displaying our iconic sign!
