Pay for Membership

Annual Membership Dues

Beginning January 16, 2025, annual membership dues have moved to a tiered model based on annual gross sales.

  • $250 – Tier 1 (Under $250,000 annual gross sales)

  • $300 – Tier 2 ($250,000 to $500,000 annual gross sales)

  • $350 – Tier 3 (Over $500,000 annual gross sales)

Ask about special rates for single member with multiple locations! Unable to pay or want to discuss payment options? Please contact Ellen Cavalli (ellen@farmtrails.org).

Note: Farm Trails is a 501(c)6 nonprofit organization. Dues are not tax deductible.

How to Pay Membership Dues

To pay your membership dues online, choose which tier applies to you. By selecting "one-time payment," you will be paying for a single year's membership dues. By selecting "autorenewal," you agree to be charged automatically each year. You may also pay by check; make payable to Sonoma County Farm Trails, PO Box 452, Sebastopol, CA 95473. We look forward to working with you and growing local agriculture together!

$250/year: Tier 1 (Under $250,000 annual gross sales)

$250 ONE-TIME PAYMENT
$250/YEAR AUTORENEWAL

$300/year: Tier 2 ($250,000-$500,000 annual gross sales)

$300 ONE-TIME PAYMENT
$300/YEAR AUTORENEWAL

$350/year: Tier 3 (Over $500,000 annual gross sales)

$350 ONE-TIME PAYMENT
$350/YEAR AUTORENEWAL

Pay by Check

Please send a check payable to:

Sonoma County Farm Trails
PO Box 452
Sebastopol, CA 95473

Farm Trails Signs

$75 each for a large 2'x2' metal sign (perfect for roadside visibility)
$20 each for small Coroplast sign (perfect for your farmers market booth or shop window)

Tax is included in the price.

Buy Signs

Membership Benefits

Dynamic Website

Our highly trafficked and well-ranked custom website features beautiful imagery, modern graphic design, and multiple entry points for consumers to search for the products, services, and experiences. We continually update the site with new seasonal content. Members have access to dedicated profile pages and the events calendar to further expand visibility and reach.

Map & Guide

Whether or not you are open to the public regularly, enjoy a prominent business profile in our annual Map & Guide print & digital publication. We distribute 30,000 copies widely throughout Sonoma County and the Greater Bay Area, and it’s also downloadable from our website. Members enjoy substantial advertising discounts!

Marketing & Publicity

Take advantage of our top-notch digital marketing programming, including monthly thematic public newsletters (10,000 subscribers, 59% open rate), social media (~16,000 followers), special Member Spotlight series, seasonal marketing campaigns (Apple Trail, Holidays Along the Farm Trails), and PR opportunities with local and regional media.

Agritourism Opportunities & Events

Enjoy increased sales and new customer leads with our three major public events: Spring Tour (~6,500 registered attendees), Gravenstein Apple Fair (~15,000 attendees), and Fall Tour (~4,500 registered attendees). Apple Fair venues with excellent sales and exposure: Artisan Tasting Grove, Life on the Farm, and libations tents. Members receive discount on vendor booth fees!

Networking & Advocacy

Learn about marketing, educational, and business opportunities through regular member newsletters. Connect with peers at our Members Meeting. We advocate on your behalf throughout the year, participating in stakeholder meetings and also engaging on County and State levels. Reap the benefits of Farm Trails' long history of good will by displaying our iconic sign!